In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor’s visit.

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Best Moments:

(00:13) Easy tactics you’re not using for email and social

(01:22) Have you ever tested no preheader?

(02:04) No preheader lifts open rates by 12–14%

(03:26) Try just one call to action button

(03:56) One CTA = 3x more clicks

(04:38) Four+ lines of text drops clicks by 20%

(05:16) LinkedIn: use enters to force “more” clicks

(06:39) Instagram carousels: add minimalist slides

(09:15) Why do I lie to my doctor?

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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AND don’t miss out on this awesome FREE upcoming Quick Hit!

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MASSIVE thank you to our Sponsor, Marigold!!

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