Whether you’re starting a brand or creating a new product or service from scratch, or you’ve had one for a while and you know it needs to be reworked, this episode is for you. I’m breaking down 4 major lessons learned from the recent makeover of the American Quarter Horse Association Journal. Don’t worry, it’s not just for association or even publications. These lessons apply to all horse business owners.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/51