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Bulletproof Dental Practice Podcast Episode 55

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Key Takeaways:

• Four Pillars of a Bullet Proof Dental Practice

1. Vision and Leadership
   1. As a leader/owner of the practice you set the tone
   2. You must give your team a road map
   3. Be intentional in explaining your goals to your team
   4. Make a descriptive vision
   5. Self-managing teams
2. Team and Culture
   1. Culture is a foundation of a lot of our marketing
   2. When your team is happy they are more resourceful
   3. Happiness is good for business. Money is the lagging indicator of creating an exceptional experience and exceptional dentistry.
   4. Daylight is very important to incorporate in healthcare environments. It affects mood and purchasing decisions.
3. Marketing and Reputation
   1. The average person has 318 friends on social media
   2. Make sure you are getting mentions
   3. Use Hootsuite for tracking all social media channels
   4. Facebook is not a form of push advertising
   5. Keep your ratio healthy with your posts (funny vs before/after pictures)
   6. Seek out social influencers! Accounts that have more than 300,000 followers.
4. Systems and Metrics
   1. New patients that visit each month
   2. Average dollar amount per visit
   3. True practice growth- how much did we grow this month?

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References:

Delivering Happiness by Tony Hseih

The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor

Tweetables:

"Be the leader you wish you had." Dr. Craig Spodak

"Success without fulfillment is the ultimate failure." Dr. Craig Spodak