You’ve heard of account-based marketing. And a new buzzword is account-based sales development.

But Craig Rosenberg, Co-Founder and Chief Analyst at TOPO, says these aren’t enough—businesses should move toward account-based everything.

The idea is to target a set of accounts, then organize your entire revenue chain, from marketing to demand gen to sales development to sales to upsell to product, in order to capture that particular set of accounts.

In this episode, you’ll learn how.