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In this episode of the Complete Agent Podcast, David Warburton and James Kendall discuss their recent experiences in the real estate market, focusing on valuation techniques, the importance of accurate pricing, and the role of staging in selling properties. They also touch on the impact of social media strategies in real estate, sharing insights on how to engage with potential clients and showcase properties effectively. The conversation highlights the evolution of their approaches to valuations and the significance of data in determining property prices. In this conversation, James Kendall and David Warburton discuss practical strategies for leveraging social media in real estate, emphasising the importance of a well-thought-out approach to content creation, audience engagement, and market awareness. They share insights on maximising reach through platforms like TikTok and Instagram, pre-launch strategies' significance, and the necessity of direct mail campaigns. The discussion also highlights the current market trends and the importance of realistic pricing while encouraging listeners to implement the techniques discussed for future success.