What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water.

Blindsight book. getbook.at/blindsight

Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp

TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M

TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE

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