There's magic in learning how to translate the mysterious into the practical—especially when it comes to bridging the world of acupuncture with the language of Western medicine. Sometimes, all it takes is a burrito and a bit of bravery to create connections that open doors.In this conversation with Elie Cole, we explore her journey from a massage therapist to a successful acupuncturist with a thriving practice built on referrals from biomedical professionals. Elie tells the story of a chance encounter at a farmer’s market that led her to develop a "lunch and learn" strategy that turned local doctors into reliable referral partners. Listen into this discussion as we explore the art of using biomedical language to demystify acupuncture, the subtle dance of professionalism and relatability, the unexpected marketing power of a fax machine, and how to navigate the complexities of running a wellness center.

There's magic in learning how to translate the mysterious into the practical—especially when it comes to bridging the world of acupuncture with the language of Western medicine. Sometimes, all it takes is a burrito and a bit of bravery to create connections that open doors. In this conversation with Elie Cole, we explore her journey from a massage therapist to a successful acupuncturist with a thriving practice built on referrals from biomedical professionals. Elie tells the story of a chance encounter at a farmer’s market that led her to develop a "lunch and learn" strategy that turned local doctors into reliable referral partners. Listen into this discussion as we explore the art of using biomedical language to demystify acupuncture, the subtle dance of professionalism and relatability, the unexpected marketing power of a fax machine, and how to navigate the complexities of running a wellness center.

402 Speaking Their Language- Effective Communication Strategies with Western Medicine Colleagues • Elie Cole

Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines.

Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart.

Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines. Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart. Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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402 Speaking Their Language- Effective Communication Strategies with Western Medicine Colleagues • Elie Cole

402 Speaking Their Language- Effective Communication Strategies with Western Medicine Colleagues • Elie Cole

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