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Sometimes the best opportunities don’t look like opportunity—they look like risk. Like driving hours into the mountains. Like renting a stranger’s massage room and hoping someone shows up. But there’s a strange kind of capacity that comes from following a hunch—especially the kind that seems to go against the grain.
In this conversation with Irina Cividino, we explore her unconventional path as a peripatetic acupuncturist serving remote towns in the Canadian Rockies. What started as a weekend experiment became a thriving circuit of clinics in communities with little to no access to acupuncture. Irina brings both practical wisdom and a spirit of quiet boldness to the work.
Listen into this discussion as we explore building a low-overhead mobile practice, using local Facebook groups for patient outreach, how geography shapes clinical presentations, and the surprising clarity that comes from being in motion.
This is a story about acupuncture. But more than that, it’s about trusting your instincts, listening to your patients, and crafting a life that follows your values with courage and curiosity.
By Michael Max4.8
253253 ratings
Sometimes the best opportunities don’t look like opportunity—they look like risk. Like driving hours into the mountains. Like renting a stranger’s massage room and hoping someone shows up. But there’s a strange kind of capacity that comes from following a hunch—especially the kind that seems to go against the grain.
In this conversation with Irina Cividino, we explore her unconventional path as a peripatetic acupuncturist serving remote towns in the Canadian Rockies. What started as a weekend experiment became a thriving circuit of clinics in communities with little to no access to acupuncture. Irina brings both practical wisdom and a spirit of quiet boldness to the work.
Listen into this discussion as we explore building a low-overhead mobile practice, using local Facebook groups for patient outreach, how geography shapes clinical presentations, and the surprising clarity that comes from being in motion.
This is a story about acupuncture. But more than that, it’s about trusting your instincts, listening to your patients, and crafting a life that follows your values with courage and curiosity.

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