“For me, incremental change is boring. It’s what you need, but it doesn’t inspire me.”

Welcome back to The Marketing Hustle, the podcast that hears from top marketers and Founders about what it takes to survive startup life.

This week, Lottie chats to Camilla Barnard, Co-Founder of Rude Health, a brand who are shaking up the dairy free alternative world.

They’re a B-corp, have secured 23 great taste awards and are sold in 45 countries worldwide. They are a big deal.

You’ll have seen their much-loved dairy free milks on the chilled aisles of supermarkets, but Rude Health actually began 18 years ago, with a much smaller product range. 

They survived the 2008 economic crash, our most recent recession and became trailblazers in dairy-free alternatives along the way.

Tune in to discover the power of top ingredients, a deep dive into the evolution of a health brand and the raw realities of Founder life.

...AND if you enjoy the episode, please leave us a review! It helps more than you know. 

Chapters:

[2:19] How puffed rice propelled the brand

[5:01] Surviving the 2008 recession

[7:20] Handling Founders and their big ideas 

[11:21] How Rude Health has evolved over 18 years

[16:32] The power of giving food a personality 

[21:17] Knowing when it’s time to grow up

[25:00] Being emotionally invested in your team

[30:37] Navigating shifts as a Founder

[32:51] Creating game-changing packaging

[36:56] Help Rude Health sell their Roasted Almond Milk! 

Connect with Camilla: https://www.linkedin.com/in/camilla-barnard-31b6999/ 
Explore Rude Health: https://rudehealth.com/

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/

Discover Up World + Brand Hackers: https://up-world.co/