COVID has changed how we connect with each other, and as a business owner, that means your social media strategy has to keep up. Your audience expects you to be human, a real person they can connect with, understand, and be inspired by. Oh, and P.S. that doesn't mean you have to do it all yourself.

In this episode, I got to sit down with the founder of My Friend Betty Says, Betty Galvan. My Friend Betty is a Digital Marketing Studio with a team of killer social media experts who, get this is almost 90%, Latina. How cool is that?

I was so excited to sit down and chat with her about how she's making sure she has a seat at the table (any table she wants to be a part of, by the way), and she's done it with style and grace.

She's grown her business from scratch, while raising 3 boys, volunteering in her community, and is now an honoree Board of Trustee member for the Diversity, Inclusion, and Equity Taskforce for my boys' school.

She's a force to be reckoned with while remaining personable, approachable, and honest.