Sam Walter is the founder of Heads on Pillows, a Melbourne-based, specialist digital marketing agency aimed at helping the accommodation and tourism sector increase direct bookings.

Hailing from a Victorian family who run their own accommodation business, Sam has experienced first-hand the impact that a purposeful digital marketing strategy can have on - as his business name attests - getting more heads on pillows.

He's incredibly passionate about assisting short-term property managers and tourism business owners to increase their revenue via stepping away from the dominant OTAs charging often exorbitant commissions and encouraging guests to book direct.