In this kickoff episode under the new Built by Business name, I'm catching you up on everything I've been doing behind the scenes… and why I'm back behind the mic with a clearer mission than ever.

This episode is for founders, sellers, and brand builders who know the game has changed — and are ready to scale smarter in 2025.

🔄 What I cover:

• Why I renamed the podcast from Selling on Amazon to Built by Business
• What I've been working on inside my Amazon agency Weavos
• Helping students in my Jaguar program and Black Panther Done-For-You launches get their products live
• Why I stepped back from social media and what I learned from going quiet
• What's going on right now in e-commerce — including U.S.-China trade talks in Switzerland, Trump's recent tariff comments, and why it matters to your brand
• What to expect from the podcast moving forward (hint: 90 episodes in 90 days)

📩 Want a free Amazon brand audit?

DM me "audit" on Instagram or LinkedIn, or hit the link below. We'll review your product, listing, and ads — and send you 3 real things you can improve immediately.

▶️ Connect with Andy: Instagram: @theandyisom LinkedIn: Andy Isom Free Brand Audit: www.weavos.io

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