In episode 419, Rob Finkelstein teaches us how to protect our business and brand name by forming a business entity.

Rob is a lawyer, practicing for over 20 years in NYC. In 2017, Rob decided to pursue his passion of baking and went to culinary school for pastry arts. After graduating, not wanting to leave the law, Rob got started blogging at, http://www.cinnamonshtick.com, which was also his entry into food photography. He worked with a number of brands and came to represent lots of food photographers in connection with their contracts and business set ups. They all inspired Rob to create an online course about contracts specifically for food photographers. In this episode, you'll learn more about the details of forming a business entity, including liability protection, finances and the differences between various entities.

- Why form a business entity?

- The importance of having a separate business bank account.

- How to choose a name for your business/brand.

- Why searching your brand name on the USPTO website is critically important, even if you have been using your brand name for years.

- Types of business entities and which is best suited for food bloggers.

- How to form an LLC and useful resources to do so.

Connect with Rob Finkelstein

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