The Foundr Podcast with Nathan Chan

420: Starting a Multi-Million Dollar Swimwear Movement with Erin Deering of Triangl


Listen Later

In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber ( Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin directly to get Triangl samples. Then Jenner posted on Instagram and tagged Triangl–that’s when everything went mad. 

 

But the success of Triangl didn’t come from just celebrity endorsements. It came from developing a product that looked and felt like nothing else before. In 2018, Erin exited the business, but that’s when she stepped back and learned more about who she is as an entrepreneur and person outside of the multi-million dollar brand she built. 


Listen to Nathan and Erin discuss: 

  • How Triangl started on a second date at the beach
  • When their manufacturer stole their idea 
  • Why businesses undervalue word of mouth 
  • Their “one bikini sale a day” mindset 
  • Connecting with Hailey Bieber, Bella Hadid, and the Kardashians 
  • Dealing with copycats and competitors 
  • How they stayed lean amongst extreme growth 
  • Her mental health challenges in coping with success 
  • Coaching and mentoring women in business 
  • And much more business and personal growth advice…
  •  

     

     

    Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

     

    Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

     

    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... 

     

    For more Foundr content, follow us on your favorite platform: 

    • Foundr.com
    • Instagram
    • YouTube
    • Facebook
    • Twitter
    • LinkedIn
    • Magazine
    • ...more
      View all episodesView all episodes
      Download on the App Store

      The Foundr Podcast with Nathan ChanBy Foundr Media

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      562 ratings


      More shows like The Foundr Podcast with Nathan Chan

      View all
      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,440 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,830 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      727 Listeners

      Shopify Masters by Shopify

      Shopify Masters

      379 Listeners

      Entrepreneurs on Fire by John Lee Dumas of EOFire

      Entrepreneurs on Fire

      3,827 Listeners

      Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

      Marketing School - Digital Marketing and Online Marketing Tips

      1,264 Listeners

      The Martell Method w/ Dan Martell by Dan Martell

      The Martell Method w/ Dan Martell

      573 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,457 Listeners

      The Diary Of A CEO with Steven Bartlett by DOAC

      The Diary Of A CEO with Steven Bartlett

      8,522 Listeners

      My First Million by Hubspot Media

      My First Million

      2,654 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      205 Listeners

      The UpFlip Podcast by UpFlip

      The UpFlip Podcast

      251 Listeners

      Build with Leila Hormozi by Leila Hormozi

      Build with Leila Hormozi

      927 Listeners

      Moneywise by Hampton

      Moneywise

      660 Listeners

      BigDeal by Codie Sanchez

      BigDeal

      921 Listeners