In episode 421, Megan chats to Caitlin Ritchie about how to establish a blog's identity through strong branding and photography.

Caitlin is a brand strategist/professional photographer turned blogger. While continuing to work as a branding and photography consultant, she is growing her blog The Rooted Farmhouse, a gardening, food and slow living blog. In this episode, you'll learn how to stay true to your voice and niche as you establish your brand identity. Caitlin also shares tips on how to strengthen your brand through using photography.

- A strong brand is essential to help you grow a bigger audience.

- What is branding?

- Can you have a strong brand with a limited budget?

- Why should you stay cohesive with your branding on social media?

- Tools to help you stay on brand and consistent

- How templates increase your productivity and help you stay on brand.

- Create an identity in your photography.

- What are presets and how can you use them to save time with your editing workflow?

Connect with Caitlin Ritchie

Website | Instagram