Storytelling consultant Katie Quesada breaks down why polished perfection isn't always the answer in video content, and how to create stories that actually move people to take action. She shares practical frameworks for helping people tell better stories and why those raw, behind-the-scenes moments often create deeper connections than highly produced content.

Key Takeaways

• If you want to make someone do something, you have to make them feel something - and stories are the best way to do that
• Raw, behind-the-scenes content often performs better than polished pieces because it feels more authentic
• Don't hold back your story - it might be exactly what someone else needs to hear

About Katie Quesada

Katie is an acclaimed speaker and consultant who is deeply passionate about the art of storytelling. Katie has recently worked with top brands like Zillow, United Healthcare, American Eagle Outfitters (and more!) to ignite their story for more effective communication, high trust within teams, and increased sales. Katie and her husband Danny live with their two daughters in Orange, CA. They spent two years living in a 180 sq ft tiny home and believe that stories are better than stuff.

In This Episode

• 00:00] Welcome to the show!
• [06:41] Meet Katie Quesada
• [13:51] Measuring ROI In Video
• [21:11] 4 Part Workshop
• [25:02] Helping Others Tell Their Story
• [29:22] Behind The Scenes
• [38:10] Connect with Katie
• [39:36] Outro

Quotes

"People who choose not to tell their story are choosing to leave out someone else's survival guide... you're literally leaving a map off the table." - Katie Quesada

"If you want to make someone do something, you have to make them feel something. We are overwhelmed with noise, facts, ideas, theories, data. We're all drowning in it." - Katie Quesada

Guest Links

Find Katie Quesada online

Get The Three C's of Storytelling free

Find out more about Story School

Follow Katie Quesada on Instagram

Connect with Katie Quesada on LinkedIn

Links

Find out more about 10xFILMMAKER

Join the Grow Your Video Business Facebook Group

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes