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43: 3 Mistakes B2B Sales Teams are Making w/ Rik Nauta
B2B sales has taken a major shift.
Cold emails are not providing high response rates and content marketing is losing traction. The reason? B2B companies are missing the mark by not focusing on highly targeted lead generation.
In this episode, Rik Nauta, CEO and Founder of SpyJack.io, walks us through three mistakes that B2B sales teams are making and how to solve them.
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By Sweet Fish
4.9
397397 ratings
B2B sales has taken a major shift.
Cold emails are not providing high response rates and content marketing is losing traction. The reason? B2B companies are missing the mark by not focusing on highly targeted lead generation.
In this episode, Rik Nauta, CEO and Founder of SpyJack.io, walks us through three mistakes that B2B sales teams are making and how to solve them.
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