When you're in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and decide on the best way to share your brand with them, both visually and through language. Before you make arbitrary design and communication decisions about your brand, or you hire a graphic designer without any strategic goals in place, you'll want to set your brand standards. You can do this by creating a Look-Tone-Feel document.

Check out the accompanying blog post here: https://joyjoya.com/2019/08/12/developing-a-look-tone-feel-for-your-jewelry-brand/