In today’s e-commerce world, do you launch from scratch—or buy a brand that’s already working?

 

In this episode, Andy breaks down the critical decision every brand builder faces: when it makes sense to build your own brand from zero, and when buying an existing business is the smarter, faster play. With seller fatigue rising and undervalued Amazon brands popping up, 2025 is a prime time to consider acquisitions—but only if you know what to look for.

 

Whether you’re a first-time founder or a seasoned seller, this episode will help you play the long game the smart way.

 

All my resources: www.andyisom.com