In today’s e-commerce world, do you launch from scratch—or buy a brand that’s already working?   In this episode, Andy breaks down the critical decision every brand builder faces: when it makes sense to build your own brand from zero, and when buying an existing business is the smarter, faster play. With seller fatigue rising and undervalued Amazon brands popping up, 2025 is a prime time to consider acquisitions—but only if you know what to look for.   Whether you’re a first-time founder or a seasoned seller, this episode will help you play the long game the smart way.   All my resources: <a href= "https://www.andyisom.com">www.andyisom.com</a>

In today’s e-commerce world, do you launch from scratch—or buy a brand that’s already working? In this episode, Andy breaks down the critical decision every brand builder faces: when it makes sense to build your own brand from zero, and when buying an existing business is the smarter, faster play. With seller fatigue rising and undervalued Amazon brands popping up, 2025 is a prime time to consider acquisitions—but only if you know what to look for. Whether you’re a first-time founder or a seasoned seller, this episode will help you play the long game the smart way. All my resources: www.andyisom.com

In today’s e-commerce world, do you launch from scratch—or buy a brand that’s already working? &nbsp; In this episode, Andy breaks down the critical decision every brand builder faces: when it makes sense to build your own brand from zero, and when buying an existing business is the smarter, faster play. With seller fatigue rising and undervalued Amazon brands popping up, 2025 is a prime time to consider acquisitions—but only if you know what to look for. &nbsp; Whether you’re a first-time founder or a seasoned seller, this episode will help you play the long game the smart way. &nbsp; All my resources: <a href="https://www.andyisom.com" rel="noopener noreferrer">www.andyisom.com</a> &nbsp;

#430 - When to Buy and When to Build

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn’t easy, but they were made for it.

I’m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.

Whether you’re launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.

Expect short, punchy episodes with no fluff — just insights from what we’re seeing inside real client accounts, what’s shifting on Amazon, and what it actually takes to build something that lasts.

📩 Want a free audit of your Amazon brand? DM me “audit” on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

Business

Entrepreneurship

Marketing

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn’t easy, but they were made for it. I’m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you’re launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we’re seeing inside real client accounts, what’s shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me “audit” on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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#430 - When to Buy and When to Build

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