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Lindsay Tjepkema, founder of Human Brands Win, shares her expertise on how video professionals can differentiate themselves through authentic storytelling and relationship building. She provides practical strategies for sharing your unique value without feeling "braggy" and explains why human connection remains your biggest competitive advantage in an AI world.
Key TakeawaysLindsay spent two decades in global B2B marketing leadership and was most recently the founder and CEO of venture-backed SaaS startup, Casted. Today, she is the Founder and CEO of her 3rd business, Human Brands Win, where she is a growth advisor and brand strategist helping leaders embrace their uniqueness to drive success. She’s (nearly) vegan, loves DMB, and lives near Boston with her husband and their three boys.
In This Episode"No matter what technology comes into play, no matter what's happening in the world or in the various industries we work in or the customers we serve, the one thing that always perseveres as the key differentiator is the relationships you are able to build and strengthen with the people you want to know like and trust you long term." - Lindsay Tjepkema
"If you don't provide that and your story, because we're telling stories all the time, if your story on your website or in your content or lack thereof is, 'Will make this for you, this is the cost,' then that's your story. And you're going to be a commodity to people that I think would otherwise really value a whole lot more." - Lindsay Tjepkema
"AI can't replace your personality. You have to tell people what makes you different. And that can look like a lot of different things. But if you want people to know why they should work with you instead of asking AI to auto-generate a video, you have to tell them. And when you tell them, how you tell them, what you tell them is story." - Lindsay Tjepkema
Guest LinksGet the B.R.A.V.E Scorecard
Find Lindsay Tjepkema online
Find Human Brands Win online
Listen to the "Actually, I Can" podcast
Connect with Lindsay Tjepkema on LinkedIn
LinksFind out more about the Studio Sherpas Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
4.9
145145 ratings
Lindsay Tjepkema, founder of Human Brands Win, shares her expertise on how video professionals can differentiate themselves through authentic storytelling and relationship building. She provides practical strategies for sharing your unique value without feeling "braggy" and explains why human connection remains your biggest competitive advantage in an AI world.
Key TakeawaysLindsay spent two decades in global B2B marketing leadership and was most recently the founder and CEO of venture-backed SaaS startup, Casted. Today, she is the Founder and CEO of her 3rd business, Human Brands Win, where she is a growth advisor and brand strategist helping leaders embrace their uniqueness to drive success. She’s (nearly) vegan, loves DMB, and lives near Boston with her husband and their three boys.
In This Episode"No matter what technology comes into play, no matter what's happening in the world or in the various industries we work in or the customers we serve, the one thing that always perseveres as the key differentiator is the relationships you are able to build and strengthen with the people you want to know like and trust you long term." - Lindsay Tjepkema
"If you don't provide that and your story, because we're telling stories all the time, if your story on your website or in your content or lack thereof is, 'Will make this for you, this is the cost,' then that's your story. And you're going to be a commodity to people that I think would otherwise really value a whole lot more." - Lindsay Tjepkema
"AI can't replace your personality. You have to tell people what makes you different. And that can look like a lot of different things. But if you want people to know why they should work with you instead of asking AI to auto-generate a video, you have to tell them. And when you tell them, how you tell them, what you tell them is story." - Lindsay Tjepkema
Guest LinksGet the B.R.A.V.E Scorecard
Find Lindsay Tjepkema online
Find Human Brands Win online
Listen to the "Actually, I Can" podcast
Connect with Lindsay Tjepkema on LinkedIn
LinksFind out more about the Studio Sherpas Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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