In this special episode of Your Ag Empire, Jonathon Haralson sits down with Brooke Taylor—Empire Ag’s Chief of Brand Strategy and the founder of the Rural Gone Urban Foundation—for a raw, unfiltered conversation about legacy, loss, and the power of choosing to stay.

Brooke opens up about what it really took to launch a nonprofit while raising a toddler and fighting metastatic breast cancer. She talks through the foundation’s flagship programs—scholarships for B and C students, small business grants for rural women, and Love Bombs for women fighting cancer—and the deeply personal experiences that shaped each initiative.

More than a nonprofit, the Rural Gone Urban Foundation is a movement rooted in community, second chances, and support for women who don’t check the traditional boxes—but who show up anyway.

Whether you’re a founder, a farmer, or just someone who’s walked through fire and kept going, this one’s for you.

In this episode, we cover:

• Why rural women deserve better support
• The story behind launching the foundation
• Building something during the storm, not after it
• Why “B and C students” are exactly who we should bet on
• The real goal of Love Bombs
• What Brooke wants her daughter to know about hard things
• Legacy, money, and the power of showing up

Make sure to hit follow/subscribe so you never miss an episode.

Connect with the Rural Gone Urban Foundation:

• Follow on Instagram @ruralgoneurbanfoundation
• Follow on Facebook: https://www.facebook.com/ruralgoneurbanfoundation
• www.ruralgoneurban.org

Connect with Your Ag Empire:

• Follow on Instagram @youragempire
• Follow on Facebook
• Subscribe on YouTube
• Follow on LinkedIn
• Follow on TikTok
• Check out our website

Resources & Links:

• Learn more about the Elite Mastermind and how to become a member
• Protect your livestock investment with Empire Ag’s risk management solutions
• Join The Dirt email subscription 
• Book Jonathon as your next speaker

Mentioned in this episode:

Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.

Empire Financial Services