Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

44. How I Book Free Speaking Gigs That Lead to Paying Clients (And You Can Too)


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When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do?

For me, it’s always the same: I go back to my most reliable growth strategy—booking free speaking gigs. But how do you get them on your calendar in the first place?

In this episode, I’m pulling back the curtain on the exact process I've used for 10+ years (and still use today) to find and book free speaking opportunities in front of rooms filled with my potential dream clients.

And right now is the best time to use it—because most groups are booking their 2026 speakers as we speak. If you wait until January, you may miss the boat.

Whether you’re just getting started or ready to return to what actually works, this episode will show you how to take meaningful action this month to fill your calendar—and your client roster.

🎯 YOU'LL DISCOVER

  • The 4-step strategy I use every time I want more clients from free speaking
  • What to do before you ask for any gig (or risk hearing crickets)
  • Why warm-ish asks beat cold pitches—and how to send one
  • The mindset shift that changed everything (and made me $20K in LA)

🙌 PUT THIS INTO ACTION

🎁 INSTANT BONUS: My 4 Email Templates to Book Free Gigs

Want to make warm-ish asks that actually get replies (and speaking gigs)?

👉 Grab my 4 proven email templates—the exact ones I used to book 24 free speaking gigs in one year.

They’re your instant bonus when you sign up for my upcoming Clients From Speaking workshop: www.greateststorycreative.com/popup

Each template is a plug-and-play way to confidently reach out to:

  • Your existing network
  • Past speaking contacts
  • Fellow speakers
  • New chapters of organizations

Perfect for coaches and consultants who want to book gigs this fall now before 2026 calendars fill up.

Learn how to turn free talks into paying clients—without being salesy or overwhelming event organizers.

WORKSHOP

"Clients From Speaking"

🗓️ Tues. Oct 28 on Zoom (Replay + 4 Email Templates Included)

👉 www.greateststorycreative.com/popup


💬 PRIVATE HELP

Want 1:1 help to get clear on how to talk about what you do, and nail down which rooms and which talk would help you turn free speaking into paid dream clients?

👉 Set a free time to talk with me about Package Your Process™ with the Expert: www.greateststorycreative.com/consult


🎧 DIVE INTO THESE RELATED EPISODES

  • Episode 42 | Get Clients From Speaking: 5 Not-So-Obvious Ways to Turn Free Talks Into Paying Clients


#speakingstrategy #clientattraction #freegigs #coaches #consultants #marketingwithintegrity #businessgrowth #establishyourself #confidenceinbusiness

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Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and ConsultantsBy Annie Franceschi | Brand + Business Strategist

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