“I would definitely err on the side of removing roles over marketing spend…”

Welcome back to The Marketing Hustle, the podcast that hears from top marketers and Founders about what it takes to survive and thrive in startup life.

This week, Lottie chats to Freddie Blackett, Founder of Patch Plants. 

Since 2016, Patch Plants have been changing the way people think about buying plants. They were the first online plant shop and have delivered over 2 million plants to 500k happy customers! Freddie recently made his last green thumbed delivery, as he stepped away from the day-to-day of the brand, and he shares his reflections on his poignant time.

Tune in to discover Freddie and Lottie chat about building a community of plant lovers, the catalyst of local flyering to solve a problem, why content really is king, when budget is allocated AND the importance of taking time off as a Founder. So much to unpack.

AND if you enjoy the episode, please leave us a review! It helps more than you know. 

Chapters:

[01:21] The early customers and that first sale

[5:00] Creating thread.com for gardeners

[11:52] How Patch drove and marketed category growth 

[21:16] The power of branding traditional sectors: Liquid Death case study

[27:23] Mental Vs physical availability of a brand

[32:20] The difficult experience of the acquisition process 

[36:45] The importance of taking a proper break as a Founder

[40:35] Removing roles Vs marketing spend

[46:33] The growing hole in the marketing mix

[50:03] Fancy coaching from Freddie?

Connect with Freddie: https://www.linkedin.com/in/freddieblackett/ 
Explore Patch Plants: https://www.patchplants.com/gb/en/

Follow your host, Lottie Unwin: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/

Discover Up World + Brand Hackers: https://up-world.co/