Today's episode is pulled directly from a case study that I wrote and shared inside of our <a href="https://www.prooftoproduct.com/labs" rel="noopener noreferrer" target="_blank">LABS community</a>.The case study is about email segmentation. This is a really good example of the kinds of conversations we're having inside of LABS every single day.We of course talk about sales strategies, cash flow, and marketing systems, but we're also looking at real world examples from brands within our industry as well as outside our industry.We're asking ourselves, what's working? Why does this work? And most importantly, how can we apply this to our own businesses and our own industry?Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!<a href="https://www.prooftoproduct.com/labs" rel="noopener noreferrer" target="_blank">REQUEST YOUR INVITATION</a>You can view full show notes and more at <a href="http://prooftoproduct.com/442" rel="noopener noreferrer" target="_blank">http://prooftoproduct.com/442</a>Quick Links:<a href="http://www.prooftoproduct.com/privatepod" rel="noopener noreferrer" target="_blank">Free Wholesale Audio Series</a><a href="http://www.prooftoproduct.com/resources" rel="noopener noreferrer" target="_blank">Free Resources Library</a><a href="http://www.prooftoproduct.com/emailmarketing" rel="noopener noreferrer" target="_blank">Free Email Marketing for Product Makers</a><a href="http://www.prooftoproduct.com/labs" rel="noopener noreferrer" target="_blank">PTP LABS</a><a href="http://www.prooftoproduct.com/papercamp" rel="noopener noreferrer" target="_blank">Paper Camp</a>

Today's episode is pulled directly from a case study that I wrote and shared inside of our LABS community. The case study is about email segmentation. This is a really good example of the kinds of conversations we're having inside of LABS every single day. We of course talk about sales strategies, cash flow, and marketing systems, but we're also looking at real world examples from brands within our industry as well as outside our industry. We're asking ourselves, what's working? Why does this work? And most importantly, how can we apply this to our own businesses and our own industry? Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/442 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

Today's episode is pulled directly from a case study that I wrote and shared inside of our <a href="https://www.prooftoproduct.com/labs" rel="noopener noreferrer">LABS community</a>.The case study is about email segmentation. This is a really good example of the kinds of conversations we're having inside of LABS every single day.We of course talk about sales strategies, cash flow, and marketing systems, but we're also looking at real world examples from brands within our industry as well as outside our industry.We're asking ourselves, what's working? Why does this work? And most importantly, how can we apply this to our own businesses and our own industry?Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!<a href="https://www.prooftoproduct.com/labs" rel="noopener noreferrer">REQUEST YOUR INVITATION</a>You can view full show notes and more at <a href="http://prooftoproduct.com/442" rel="noopener noreferrer">http://prooftoproduct.com/442</a>Quick Links:<a href="http://www.prooftoproduct.com/privatepod" rel="noopener noreferrer">Free Wholesale Audio Series</a><a href="http://www.prooftoproduct.com/resources" rel="noopener noreferrer">Free Resources Library</a><a href="http://www.prooftoproduct.com/emailmarketing" rel="noopener noreferrer">Free Email Marketing for Product Makers</a><a href="http://www.prooftoproduct.com/labs" rel="noopener noreferrer">PTP LABS</a><a href="http://www.prooftoproduct.com/papercamp" rel="noopener noreferrer">Paper Camp</a>

442 | How Kitsch, Boxfox, and Postable Are Segmenting Their Email Lists with Katie Hunt

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!

Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life.

If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you.

Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way.

Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

Business

Entrepreneurship

Arts

Design

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!

Join Katie Hunt, each week as she shares strategies &amp; solutions to enhance your sales &amp; marketing so that you're building a business that supports your best life.

If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes &amp; Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you.

Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food &amp; beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick &amp; mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned &amp; operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way.

Find our free trainings &amp; resources for product based business owners at www.prooftoproduct.com/resources

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442 | How Kitsch, Boxfox, and Postable Are Segmenting Their Email Lists with Katie Hunt

442 | How Kitsch, Boxfox, and Postable Are Segmenting Their Email Lists with Katie Hunt

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