Most founders quit in year one—not because their business can’t work, but because they burn out right before it starts to.   In this episode of Built by Business, Andy unpacks the “One Year Rule”—why everything feels so hard in months 1–9, and what actually starts to click after 12 months in the game. From building momentum to trusting your process, this episode is for anyone stuck in the messy middle wondering if it’s time to quit—or time to double down.   All my resources: <a href= "https://www.andyisom.com">www.andyisom.com</a>

Most founders quit in year one—not because their business can’t work, but because they burn out right before it starts to. In this episode of Built by Business, Andy unpacks the “One Year Rule”—why everything feels so hard in months 1–9, and what actually starts to click after 12 months in the game. From building momentum to trusting your process, this episode is for anyone stuck in the messy middle wondering if it’s time to quit—or time to double down. All my resources: www.andyisom.com

Most founders quit in year one—not because their business can’t work, but because they burn out right before it starts to. &nbsp; In this episode of Built by Business, Andy unpacks the “One Year Rule”—why everything feels so hard in months 1–9, and what actually starts to click after 12 months in the game. From building momentum to trusting your process, this episode is for anyone stuck in the messy middle wondering if it’s time to quit—or time to double down. &nbsp; All my resources: <a href="https://www.andyisom.com" rel="noopener noreferrer">www.andyisom.com</a> &nbsp;

#442 - The One Year Rule: Why Most Founders Quit Right Before It Gets Good

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn’t easy, but they were made for it.

I’m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.

Whether you’re launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.

Expect short, punchy episodes with no fluff — just insights from what we’re seeing inside real client accounts, what’s shifting on Amazon, and what it actually takes to build something that lasts.

📩 Want a free audit of your Amazon brand? DM me “audit” on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

Business

Entrepreneurship

Marketing

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn’t easy, but they were made for it. I’m Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you’re launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we’re seeing inside real client accounts, what’s shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me “audit” on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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#442 - The One Year Rule: Why Most Founders Quit Right Before It Gets Good

#442 - The One Year Rule: Why Most Founders Quit Right Before It Gets Good

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