Brand You Personal Branding

444: The Big 5 Every Business Should Prepare For - Death, Disability, Divorce, Disagreement, and Retirement


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In this episode, Robby and I explore essential strategies for strengthening both business and personal relationships. We emphasize the importance of preparing for the "big five" challenges — death, disability, divorce, disagreement, and retirement — by having effective contingency plans in place. Drawing from the wisdom of mentor Marissa Nielsen and real-life examples, we underscore the value of trust, perseverance, and a supportive network when facing life's unpredictable challenges.

Listeners can expect practical advice on creating a resilient business structure and nurturing meaningful partnerships, ensuring stability and continuity in times of adversity.

In this episode, you will hear:

  • Strategies for overcoming the "big five" challenges in business partnerships.
  • Importance of having robust contingency plans for unforeseen events in both personal and business contexts.
  • The role of shared history, trust, and genuine collaboration in building resilient relationships.
  • Utilizing sports analogies to emphasize perseverance, teamwork, and adaptability in relationships.
  • Significance of assembling a supportive network and maintaining a "legacy binder" for effective crisis management.
  • The balance between emotional empathy and professional responsibilities in partnerships.
  • The value of choosing partners wisely and fostering collaborations that go beyond transactional relationships.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

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Brand You Personal BrandingBy Mike Kim

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