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Ryan opens up about his nine-year journey of building the wrong kind of video business and his recent pivot toward creating something sellable. He shares candid insights about hitting seven figures, the challenges since 2020, and why he's now focused on packages over custom work while addressing a filmmaker's concerns about AI taking over the industry.
Key Takeaways"It took me nine years to realize that I was building the wrong kind of video business. I always thought freedom meant doing everything myself, being the creative, the editor, the salesperson and the project manager." - Ryan
"If the only thing that you're offering is showing up for somebody and filming B-roll type stuff and just following the directions that somebody has for you, it's going to be really easy for that same client to have a machine follow directions for them." - Ryan
"If you're positioning yourself as shooter editor, that's not as compelling and that's not as helpful for a client that needs somebody that understands more, that understands how marketing works or why it works." - Ryan
"We just landed a $20,000 gig a couple of weeks ago with a client that wanted to spend $5,000... I somehow talked them into doing this workshop, a paid workshop that was going to take half of the budget that they had set aside." - Ryan
"I still believe that this work is so powerful. I believe that it can make a massive impact and that's why I feel compelled to stay in it even if and when I sell this company." - Ryan
LinksFind out more about 10xFILMMAKER
Find out more about the Studio Sherpas Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
4.9
145145 ratings
Ryan opens up about his nine-year journey of building the wrong kind of video business and his recent pivot toward creating something sellable. He shares candid insights about hitting seven figures, the challenges since 2020, and why he's now focused on packages over custom work while addressing a filmmaker's concerns about AI taking over the industry.
Key Takeaways"It took me nine years to realize that I was building the wrong kind of video business. I always thought freedom meant doing everything myself, being the creative, the editor, the salesperson and the project manager." - Ryan
"If the only thing that you're offering is showing up for somebody and filming B-roll type stuff and just following the directions that somebody has for you, it's going to be really easy for that same client to have a machine follow directions for them." - Ryan
"If you're positioning yourself as shooter editor, that's not as compelling and that's not as helpful for a client that needs somebody that understands more, that understands how marketing works or why it works." - Ryan
"We just landed a $20,000 gig a couple of weeks ago with a client that wanted to spend $5,000... I somehow talked them into doing this workshop, a paid workshop that was going to take half of the budget that they had set aside." - Ryan
"I still believe that this work is so powerful. I believe that it can make a massive impact and that's why I feel compelled to stay in it even if and when I sell this company." - Ryan
LinksFind out more about 10xFILMMAKER
Find out more about the Studio Sherpas Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Check out the full show notes
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