Kim Malcolm, Director of Product Marketing at Zappi and advertising research legend, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses.
For more on her advertising research, <a href="https://www.zappi.io/web/HolidayAds/?utm_source=podcast&utm_medium=organic" target="_blank">check out this content</a>.

Kim Malcolm, Director of Product Marketing at Zappi and advertising research legend, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses. For more on her advertising research, check out this content.

Kim Malcolm, Director of Product Marketing at Zappi and advertising research legend, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses.
For more on her advertising research, <a href="https://www.zappi.io/web/HolidayAds/?utm_source=podcast&amp;utm_medium=organic" rel="noopener noreferrer">check out this content</a>.

#45 - The ads that sleighed Christmas in the UK this year (and why people loved them)

We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join host Ryan Barry as he gets inside the world of consumer insights by chatting with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers.

Market Research | Consumer Insights | Business | Innovation

Business

Marketing

We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join host Ryan Barry as he gets inside the world of consumer insights by chatting with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers. Market Research | Consumer Insights | Business | Innovation

Share #45 - The ads that sleighed Christmas in the UK this year (and why people loved them)

Sign up to save your podcasts

#45 - The ads that sleighed Christmas in the UK this year (and why people loved them)

#45 - The ads that sleighed Christmas in the UK this year (and why people loved them)