In episode 450, Rebecca Eisenberg teaches us practical and unique ways to repurpose our content on social media and on our blogs, including what to do if our content goes viral.

Rebecca is a journalist turned food blogger who built a career at media and tech companies like Buzzfeed, Upworthy, Medium, and Headspace, before launching The Practical Kitchen in 2019. In 2020 she got her pastry certification at Cambridge School of Culinary Arts, graduating as valedictorian of her class. The Practical Kitchen is a food blog geared toward ambitious beginner cooks and bakers, providing lots of in-depth tutorials and tips to give readers the confidence to try new things in the kitchen. The Practical Kitchen is known for unfussy, straightforward recipes, and is particularly well known for the viral mini focaccia recipe as well as other mini bread recipes that use just one cup of flour.

In this episode, you'll learn exactly what Rebecca does to repurpose her content, including how she films her recipes in order to use it multiple times on social media, making it more likely to go viral. Megan and Rebecca cover the following information:

- How can you get a good ROI for time spent on social media?

- If you repurpose content you make less work for yourself.

- Repurposing content gives more people the chance to discover you.

- Unique ways to make your content reach more people and go viral.

- It is beneficial to cut different versions of the same recipe.

- Use and reuse existing content - don't be precious with edits!

- Work smarter not harder by using the same process shots for blog posts.

- How can you rework segments of videos so that they can serve multiple blog posts?

- What should you do if your posts go viral?

Connect with Rebecca Eisenberg

Website | Instagram