Executive coach Michael King breaks down why being talented at your craft doesn't automatically make you good at running a business. He shares his framework for moving from reactive daily tasks to intentional vision-building, emphasizing that most creatives are thinking way too small about what they're building. Michael challenges listeners to create a "to-be list" focused on identity and impact rather than just grinding through endless to-dos.

Key Takeaways

• Talent vs. Leadership are different skills - You can be amazing at video production but terrible at running a video business, and both require intentional development
• Start with identity, then vision, then structure - Before diving into tactics, get clear on who you are, what you want to build, and who you need on your team
• Create bandwidth for future thinking - You have to intentionally make time to work ON your business, not just IN it, even when you're swamped with client work
• Embrace being "good and different" - Stop comparing yourself to others and own what makes you uniquely valuable in the marketplace

About Michael King

Michael King is not just a coach — he's a builder of people, companies, and creative movements. With over a decade of executive insight, creative thinking, and relentless execution, King has launched full-scale leadership systems and founded anti-agencies that prioritize genuine service over industry norms.

At the center of King's approach is a fundamental belief that strategy, simplicity, and systems unlock the best in people. This philosophy drives his work across multiple domains: coaching Fortune 500 executives, building platforms for founders, and speaking to teams and leaders around the globe.

King is the creator of innovative frameworks like TEAMS and leads transformative experiences through Accelerator, an immersive strategic coaching experience designed to drive meaningful change. His reputation is built on delivering insight without fluff, transformation without ego, and strategic thinking that helps leaders grow what matters most.

Whether working with C-suite executives or emerging entrepreneurs, King brings the same commitment to practical wisdom and results-driven strategies that have made him a sought-after voice in leadership development and organizational transformation.

In This Episode 

• [00:00] Welcome to the show!

• [04:19] Meet Michael King

• [13:51] Recognizing Your Talent

• [18:42] Learning to Run a Business

• [26:33] Future Thinking

• [32:37] Staying Focused On Your Calling

• [36:23] Good And Different

• [41:33] Connect with Michael

• [42:31] Outro

Quotes

"There's a huge difference between talent and leadership." - Michael King

"The reason why you're not moving the needle is because the tactics and the strategies... [are] not connected to the vision." - Michael King

"There's always room for good and different." - Michael King (quoting a club manager's advice to comedian Yakov Smirnoff)

"You're leaving too much on the table. It's not big enough. It's not impactful enough. You have more in you." - Michael King

"The people that you surround yourself by will determine the future of your business." - Michael King

Guest Links

Find Michael King online

Connect with Michael King on LinkedIn

Follow Michael King on Instagram | Twitter

Follow Teams Coach on Instagram | Facebook

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes