Jamie Munoz, founder of Catalyst Integrators, shares how the Entrepreneurial Operating System (EOS) helped her scale a printing business from $2 million to $15 million in revenue and how it can work for video business owners of any size. She breaks down why so many entrepreneurs get trapped in the operator seat doing work that drains their soul, and provides a clear roadmap for getting out of operations and into the visionary role. Jamie also shares practical advice on hiring virtual assistants and the mindset shifts needed to stop being the bottleneck in your own business.

Key Takeaways

• Core values are your hiring and firing framework - When employees don't align with your company's core values (like being "hungry"), you have a clear framework for making personnel decisions rather than relying on gut feelings
• The accountability chart shows your scaling path - Instead of traditional org charts, EOS uses accountability charts that show people in multiple seats, making it clear where to hire next as the business grows
• Start with 20% time savings - Hire help for just 20% of your weekly tasks (about 8 hours) to free up a full day for revenue-generating activities that can pay for the help and then some
• Perfect is the enemy of profitable - Learning to let go of "10 out of 10" creative standards and accepting that "7 or 8 out of 10" often exceeds client expectations while maintaining profitability

About Jamie Munoz

Jamie Munoz is a rescue dog mom, who lives in Cave Creek, Arizona. She is the founder of Catalyst Integrators™ a fractional COO firm, winners of the SBA 2022, 2023 and 2024 Best Business Coaches award and ranked #640 on the 2024 INC5000 awards. They provide fractional COO Leadership for companies running on the Entrepreneurial Operating System (EOS®) from the book 'Traction' by Gino Wickman. By teaming up with the CEO and the Leadership team, Jamie and her team of COO's help crystallize and execute on the vision for the companies they serve.

In This Episode

• [00:00] Welcome to the show!

• [05:03] Meet Jamie Munoz

• [06:02] Entrepreneurial Operating System

• [14:23] Vision Traction Organizer

• [25:18] When Can You Use EOS?

• [33:24] Getting Your Time Back

• [40:39] Who Not How

• [45:24] Connect with Jamie

• [46:52] Outro

Quotes

"Your people are free to be excellent elsewhere." - Jamie Munoz

"No one will care about your business as much as you do. And no one will do things as good as you, right? Or as right as you would, or the same way you would." - Jamie Munoz

"Being wanted, not needed is a nice seat to be in on the chart." - Jamie Munoz

"Protecting your time as an entrepreneur is the number one thing." - Jamie Munoz

"We are people who entrepreneurs want to figure it out themselves... But like over time, that only works so much." - Jamie Munoz

Guest Links

Find Jamie Munoz online

Connect with Catalyst Integrators on LinkedIn

Links

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Check out the full show notes