Kelley Earnhardt Miller is back for another installment of the Business of Motorsports as she and co-host Mike Davis sit down with JR Motorsports’ Senior Vice President of Business and Strategy Joe Mattes. After spending years in the banking and garment industries, Mattes was connected with Dale Earnhardt Sr. through Don Hawk. Before Joe knew it, he was moving into Dale Sr.’s lake house and taking over a racing empire.

Joe fills listeners in on how he and the Earnhardt team created some of the most iconic racing souvenirs of all time, including the Winston 25th Anniversary and the 1996 Olympics diecasts. He also explained the importance of not only working with large distributors and outlets but also directly with smaller vendors and collectors. The episode explains Joe’s departure from Dale Sr.'s enterprise and his early involvement with e-commerce through NASCAR.com. In part two, Joe details his journey back into the Earnhardt inner circle, this time through Dale Jr. and JR Motorsports.