Side Hustle Pro

458: Why Your Podcast Isn't Making Money (and How to Fix It)


Listen Later

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level. 


In this episode I’m sharing:

  • Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering 
  • Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
  • Creating Value: How to produce content and services that your audience genuinely wants to pay for


Highlights Include:

00:00 Intro

02:49 The Importance of Podcast Setup

05:15 Narrowing Down Your Podcast Topics

09:50 Understanding and Serving Your Audience

14:33 Creating a Content Plan

16:39 Effective Marketing Strategies

19:00 Consistent Marketing Practices

21:24 Thinking Outside the Box for Sponsorships

25:54 Create Content People Want to Pay For

28:17 Recap and Action Steps

To learn more about making money from your podcast, join my next live class. Register at sidehustlepro.co/class.

Check out episode 458 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

  • Riverside (Use code ‘hustlepro’): https://riverside.fm/ 
  • Podcast Moguls: http://sidehustlepro.co/join  
  • Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4 
  • Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s 
  • Free newsletter: http://sidehustlepro.co/newsletter 
  • You Are a Badass by Jen Sincero: https://jensincero.com/ 


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Side Hustle ProBy Nicaila Matthews Okome | Side Hustle Pro Media

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

1,748 ratings


More shows like Side Hustle Pro

View all
Myleik Teele's Podcast by Myleik Teele

Myleik Teele's Podcast

2,152 Listeners

Brown Ambition by iHeartPodcasts

Brown Ambition

2,515 Listeners

The Clever Girls Know Podcast With Bola Sokunbi by Clever Girl Finance

The Clever Girls Know Podcast With Bola Sokunbi

861 Listeners

Blessed + Bossed Up by Anchored Media Network

Blessed + Bossed Up

2,170 Listeners

Therapy for Black Girls by iHeartPodcasts and Joy Harden Bradford, Ph.D.

Therapy for Black Girls

5,631 Listeners

Journey To Launch by Jamila Souffrant

Journey To Launch

1,668 Listeners

Redefining Wealth with Patrice Washington by Patrice Washington

Redefining Wealth with Patrice Washington

1,533 Listeners

Slay Girl Slay by Ashley Leggs

Slay Girl Slay

2,701 Listeners

Social Proof Podcast by Social Proof Network

Social Proof Podcast

1,948 Listeners

She's So Lucky by She's So Lucky

She's So Lucky

2,590 Listeners

Hello Seven Podcast by Rachel Rodgers

Hello Seven Podcast

579 Listeners

Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman by Cultivating H.E.R. Space

Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman

1,263 Listeners

Black Girls Heal by Shena Lashey

Black Girls Heal

1,691 Listeners

Deeply Well with Devi Brown by The Black Effect and iHeartPodcasts

Deeply Well with Devi Brown

1,367 Listeners

rich & REGULAR with Kiersten and Julien Saunders by rich & REGULAR

rich & REGULAR with Kiersten and Julien Saunders

422 Listeners