In episode 459, Allison Ferraro teaches us the importance of not making excuses when it comes to reaching our goals, and other easy mindset hacks to grow our blogs while keeping a healthy work-life balance.

Allison is the recipe developer and food photographer behind the baking blog, Always Eat Dessert. What began as a fun hobby back in 2014 while she pursued a career in advertising became a much-needed creative outlet when she left her job to be a stay at home mom and is now a full-fledged business sharing scratch baking recipes and baking tips. Allison lives in Philadelphia, PA with her husband, Alex, and their two children.

In this episode, you'll learn how to cultivate the right mindset to build a successful blog while staying sane amidst various responsibilities, including goal-setting tips and focusing on a lucrative income stream before you diversify.

- Stop making excuses. Don't wait for the perfect moment to make your dreams come true.

- Prioritize your goals and focus on just one at a time.

- Go ahead and put all your eggs in one basket - focus on one income stream at a time.

- To make a real difference, avoid shiny object syndrome.

- Know what to do and where to focus when your traffic goes down.

- When you feel overwhelmed, go back to your WHY - Why do you want to be a food blogger?

- Set lots of small goals that lead up to your larger goals, and then celebrate every time you achieve one of your goals.

- What is your next area of focus?

Connect with Allison Ferraro

Website | Instagram