In episode 464, Liz Thomson teaches us what to expect if we buy a second blog and how to get on to a premium ad network quickly.

Liz Thomson is a full-time content creator who has been running the blog I Heart Vegetables since 2010. She loves chatting about influencer marketing, food photography, and why everyone needs an air fryer. In this episode, you'll learn if buying a second blog is right for you, what are the challenges and what does the process look like and to get on to an ad network quickly.

- Buying another domain can be a seamless process.

- Be prepared to update old content to make it SEO optimized.

- Find very specific niche groups on Facebook to share recipes to.

- Visual graphics like ingredient lists perform well in Facebook groups.

- Use web stories to boost traffic to a new domain.

- Don't reinvent the wheel, find a template that works and duplicate it.

- For a quick boost, submit a recipe to Foodtalk - a site that will share your content.

- Use Flipboard for a surprisingly quick and easy source of traffic.

- Should you invest time in long-term social media strategies when you're trying to get into an ad network?

- Be intentional about why you are starting a second site and what you intend to publish.

Connect with Liz Thomson

Website | Instagram