In episode 465, Megan chats to Liz Capozzoli about how to easily incorporate filming recipes into our business strategy.

Liz is the creator behind OwlbBaking ("I'll be baking") which is a recipe blog focused on classic homemade desserts and sweet treats. Liz has been blogging as a business since 2019 and she also did recipe development, photography and video for Mashed.com, Tastingtable.com, and has created videos for other food bloggers. Liz runs a cookie decorating online course and also has an Etsy store with baking/food related merch!

In this episode, you'll learn how to overcome the overwhelm of creating video content for your blog, including what equipment you need, why you should write storyboards and other tips.

- Video is a must for your blog and social media content.

- You don't have to show yourself on camera - there are ways around it.

- Research different kinds of video styles and formats.

- DIY expensive equipment like c-stand/overhead camera mounts and lighting.

- Plan and prepare your scenes by writing storyboards.

- Envision how you want your video to look and create a checklist for yourself so you can keep track.

- Don't rush through the process as it creates unnecessary stress.

- Don't worry about making mistakes while the camera is recording.

- Your video doesn't need to have fancy shots or transitions to be successful.

- Keep people engaged by keeping things moving quickly.

-Use one video for different platforms to save you time - for example film in 16:9 format with empty space so that you can crop it to vertical format for Instagram, TikTok and YouTube Shorts.

Connect with Liz Capozzoli

Website | Instagram