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Francis Greenburger has seen it all - from the 1970s housing crash to the 2008 financial crisis. 

In this episode, the Time Equities CEO reveals how he survived and thrived in every downturn by diversifying globally, buying below market value, and never over-leveraging.

Hear his timeless lessons on resilience, creativity, and risk management that every real estate investor should know.

Connect with us on LinkedIn
Brian Whelan: https://www.linkedin.com/in/brian-whelan-43155850/
Mitchel Flaherty: https://www.linkedin.com/in/mitchel-flaherty-7b4b1064/


(00:00) Intro

(01:08) Lessons from Early Years

(04:58) The $150 Deal That Started It All  

(06:16) Becoming the Co-op King of New York  

(08:20) Why NYC Is Tough for Owners Today  

(10:02) When 2,000 Banks Failed  

(11:40) First Brooklyn Buy Below Market  

(13:44) Finding Value Where Others See Risk  

(19:41) Why Credibility Beats Price in Deals  

(21:43) Diversifying Beyond New York  

(24:04) The Holland Story

(28:20) Currency Doesn’t Matter If the Deal Is Right  

(32:57) Why Europe Converts Offices Better Than the U.S.  

(35:42) The Pivot That Saved a $400M Project  

(41:24) ‘Autobiography of a Skyscraper’  

(46:34) Saving 50 West Street After the GFC  

(52:44) My Motto: Expect the Unexpected  

(55:16) Rebuilding Boynton Beach  

(01:01:10) Why I Put Art in Every Building  

(01:04:25) The Sculpture Tenants Hated  

(01:07:50) The Vision Behind Art Omi Pavilions