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Joining Ben on the podcast today is elite endurance athlete, world record holder and author James Lawrence.  After losing everything in 2008, James left his job in corporate America and turned to his passion of endurance sports and went on to break two world records in three years. In 2015 James accomplished the unthinkable goal of completing 50 long distance triathlons in 50 days in each of the 50 states. Ben and James breakdown key lessons learned while completing the 50 consecutive triathlons, nutritional strategies for endurance training and much more. Topics Discussed:

1. Nutrition and supplement strategies for fueling elite performance
2. The downfall of 2008 and how it changed James’s entire life.
3. Parenting and making sacrifices to be a good father.
4. Key advice for training for an ironman.

Time Stamps:

• 3:15 -  Life before before the Iron Cowboy.
• 4:44 - The Ferris Wheel Story and winning $10,000.
• 23:10 Making a decision with 80 miles left after falling asleep on the bike.
• 31:50 - The key lesson and why you need to live in the present.
• 32:00 Eating 10,000 cals a day and maintaining 4% body fat and supplementation needed to push through all 50 triathlons. 
• 33:50 - The only time to aim for mediocrity.
• 37:00 - The Iron Cowboy secrets to success.
• 48:46 - Genetic differences between James and others. What his test results showed.
• 52:15 - Parenting and sacrifices.
• 55:10 - Sunday rituals.
• 57:00 - Advice for Ben’s first ironman.

Resources Mentioned

• Discount Code for The Iron Cowboy Redefining Impossible Book “bpak”
• Ironcowboy.com

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