Most marketers have spent years studying the profession either on the job or in education. And yet, when it comes to positioning, something which is fundamental to every aspect of marketing, most of us struggle. In this episode, I chat with positioning expert April Dunford on why that is and her plan to solve it.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome

Follow April on Twitter: https://twitter.com/aprildunford

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