The Bread Winner Podcast

47. Your Sourdough Bakery's Heartbeat: 3 Steps to Telling Your Brand Story


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In this episode of The Bread Winner Podcast, we're diving into one of the most impactful ways to connect with your customers and stand out in your community—crafting your brand story. Your story is more than just an "About Me" section; it's the heart and soul of your business. It’s what turns one-time customers into loyal fans who feel a personal connection to your microbakery.

I’ll walk you through the steps to create a brand story that’s authentic, relatable, and unique to you. We’ll discuss why your story matters, how it connects you to your ideal customers, and simple ways to start sharing it. Whether it's on social media, your website, or even on your packaging, your story is a powerful tool to build a thriving microbakery that resonates with your community. Tune in and let’s bring your brand story to life!

Book 1:1 Business Coaching with Caroline: https://stan.store/Carolinebower_sourdough/p/build-a-thriving-microbakery-with-11-coaching

Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 

Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough

Mentioned in this episode:

Try Sunrise Flour Mill Organic Heritage Flour

I'm a HUGE fan of Sunrise Flour Mill both for speciality products in my microbakery as well as for my family! I know I'm maximizing the nutrition of everything I bake using Sunrise Flour!

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The Bread Winner PodcastBy Caroline Bower

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