In episode 471, Megan chats to Liz Douglas about her short-form video strategy that helped her grow her Instagram account to over 200k followers.

Elizabeth is a food buyer and product developer turned plant-based foodie influencer at Glow Diaries. Elizabeth chose the vegan path in 2019 and it sparked a love of exploratory cooking. She then started an Instagram page not long after but didn't see much growth until she began consistently posting reels in late 2021. Elizabeth's account grew from 12k followers in early 2022 to 202k followers in just over a year, with most growth happening in spurts of 40k followers in one month. Once she started directing traffic to her blog, she qualified for Raptive within a few months thanks to viral reels. She loves to create easy wholesome plant-based recipe ideas, help other content creators and she also hosts her own podcast, Thrive Diaries, which is all about lifestyle, wellness and personal development.

In this episode, you'll learn how to use your iPhone to film, the right hook for your video, common mistakes you can easily avoid and clever editing techniques to keep your audience engaged.

- Get lucrative brand sponsorships if you have an engaged audience on Instagram.

- Instagram can drive traffic to your blog, increasing your page sessions fast.

- What are the best-performing food videos on social media?

- Food videos on social media are mainly for entertainment.

- Film aesthetic videos with an iPhone - finding the balance between realistic but still drool worthy.

- Use voiceover and putting yourself on camera to tell your story and build connection with your audience.

- Open your video with a lot of action and a hook to keep your audience engaged.

- Use intrigue to keep your audience watching.

- Make sure that you cut your video in a fast-paced style - you don't have to show every step.

- Do you really have to post every day to gain many new followers?

Connect with Liz Douglas

Website | Instagram