Side Hustle Pro

475: Why Your Podcast Isn't Making Money (and How to Fix It)


Listen Later

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level. 


In this episode I’m sharing:

  • Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering 
  • Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
  • Creating Value: How to produce content and services that your audience genuinely wants to pay for


Highlights Include:

  • 02:49 The Importance of Podcast Setup
  • 05:15 Narrowing Down Your Podcast Topics
  • 09:50 Understanding and Serving Your Audience
  • 14:33 Creating a Content Plan
  • 16:39 Effective Marketing Strategies
  • 19:00 Consistent Marketing Practices
  • 21:24 Thinking Outside the Box for Sponsorships
  • 25:54 Creating Content People Want to Pay For
  • 28:17 Recap and Action Steps


Check out episode 475 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

  • Riverside (Use code ‘hustlepro’): https://riverside.fm/ 
  • Podcast Moguls: http://sidehustlepro.co/join  
  • Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4 
  • Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s 
  • Free newsletter: http://sidehustlepro.co/newsletter 
  • You Are a Badass by Jen Sincero: https://jensincero.com/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Side Hustle ProBy Nicaila Matthews Okome | Side Hustle Pro Media

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

1,763 ratings


More shows like Side Hustle Pro

View all
Myleik Teele's Podcast by Myleik Teele

Myleik Teele's Podcast

2,166 Listeners

Brown Ambition by iHeartPodcasts

Brown Ambition

2,511 Listeners

The Clever Girls Know Podcast With Bola Sokunbi by Clever Girl Finance

The Clever Girls Know Podcast With Bola Sokunbi

869 Listeners

Gettin' Grown by Loud Speakers Network

Gettin' Grown

3,780 Listeners

Therapy for Black Girls by iHeartPodcasts and Joy Harden Bradford, Ph.D.

Therapy for Black Girls

5,674 Listeners

Journey To Launch by Jamila Souffrant

Journey To Launch

1,679 Listeners

Woman Evolve with Sarah Jakes Roberts by Woman Evolve

Woman Evolve with Sarah Jakes Roberts

6,875 Listeners

Social Proof Podcast by Social Proof Network

Social Proof Podcast

1,951 Listeners

She's So Lucky by She's So Lucky

She's So Lucky

2,617 Listeners

Hello Seven Podcast by Rachel Rodgers

Hello Seven Podcast

581 Listeners

Ratchet & Respectable by Demetria L. Lucas & Studio71

Ratchet & Respectable

3,190 Listeners

Earn Your Leisure by EYL Network

Earn Your Leisure

7,798 Listeners

Deeply Well with Devi Brown by The Black Effect and iHeartPodcasts

Deeply Well with Devi Brown

1,371 Listeners

Ellis Ever After by iHeartPodcasts

Ellis Ever After

16,259 Listeners

The Mama's Den by Black Love Podcast Network

The Mama's Den

641 Listeners