Side Hustle Pro

475: Why Your Podcast Isn't Making Money (and How to Fix It)


Listen Later

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level. 


In this episode I’m sharing:

  • Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering 
  • Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
  • Creating Value: How to produce content and services that your audience genuinely wants to pay for


Highlights Include:

  • 02:49 The Importance of Podcast Setup
  • 05:15 Narrowing Down Your Podcast Topics
  • 09:50 Understanding and Serving Your Audience
  • 14:33 Creating a Content Plan
  • 16:39 Effective Marketing Strategies
  • 19:00 Consistent Marketing Practices
  • 21:24 Thinking Outside the Box for Sponsorships
  • 25:54 Creating Content People Want to Pay For
  • 28:17 Recap and Action Steps


Check out episode 475 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

  • Riverside (Use code ‘hustlepro’): https://riverside.fm/ 
  • Podcast Moguls: http://sidehustlepro.co/join  
  • Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4 
  • Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s 
  • Free newsletter: http://sidehustlepro.co/newsletter 
  • You Are a Badass by Jen Sincero: https://jensincero.com/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Side Hustle ProBy Nicaila Matthews Okome | Side Hustle Pro Media

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

1,784 ratings


More shows like Side Hustle Pro

View all
Myleik Teele's Podcast by Myleik Teele

Myleik Teele's Podcast

2,189 Listeners

Brown Ambition by iHeartPodcasts

Brown Ambition

2,537 Listeners

The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

The Side Hustle Show

1,584 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,080 Listeners

Therapy for Black Girls by iHeartPodcasts and Joy Harden Bradford, Ph.D.

Therapy for Black Girls

5,682 Listeners

Woman Evolve with Sarah Jakes Roberts by Woman Evolve

Woman Evolve with Sarah Jakes Roberts

6,973 Listeners

Slay Girl Slay by Ashley Leggs

Slay Girl Slay

2,818 Listeners

She's So Lucky by She's So Lucky

She's So Lucky

2,722 Listeners

Ratchet & Respectable by Demetria L. Lucas & Studio71

Ratchet & Respectable

3,241 Listeners

Habits and Hustle by Jen Cohen

Habits and Hustle

818 Listeners

Quality Queen Control by Asha Christina

Quality Queen Control

682 Listeners

Affirmations for Black Girls by Tyra The Creative

Affirmations for Black Girls

1,200 Listeners

The Mama's Den by Black Love Podcast Network

The Mama's Den

651 Listeners

Keep it Positive, Sweetie by The Black Effect Podcast Network and iHeartPodcasts

Keep it Positive, Sweetie

2,290 Listeners

Aspire with Emma Grede by Emma Grede | Audacy

Aspire with Emma Grede

660 Listeners