In this episode, Jonathon Haralson welcomes Hannah Ferri, Director of Growth & Operations at Empire Ag, for a peek behind the curtain. They explore what it takes to scale a rapidly growing business, the importance of putting the right people in the right seats, and why a little bit of process can go a long way.

Hannah shares her journey from South Texas roots to leading operations at Empire Ag, offering actionable insights on building systems, onboarding clients, and empowering a high-performing team. Whether you're a solo entrepreneur or leading a growing organization, this episode will inspire you to lead with grit, build real systems, and embrace the power of saying "yes" to the right help.

In this episode, we cover:

• A disaster-turned-opportunity with the "Going Coastal" brand
• Why processes matter (especially in a growing business)and how creating efficiency relieves bottlenecks.
• Putting the right people in the right seats allows people to flourish
• Touchpoints, communication, and processes, and how Empire Ag’s client onboarding process has changed
• Empowering employees, prioritizing responsibilities, and making sure all of Empire Ag’s brands align have built internal clarity and successful growth.
• What's Next at Empire Ag: The future of branding, adding key personnel, and continuing to scale with intention.

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Connect with Hannah:

• Follow on Instagram @hannahmo_stx
• Goin' Coastal @goincoastaloutfitters
• Ranch & Reef Outfitters @ranchandreefoutfitters
• www.hannahmo.com

Connect with Your Ag Empire:

• Follow on Instagram @youragempire
• Follow on Facebook
• Subscribe on YouTube
• Follow on LinkedIn
• Follow on TikTok
• Check out our website

Resources & Links:

• Learn more about the Elite Mastermind and how to become a member
• Protect your livestock investment with Empire Ag’s risk management solutions
• Join The Dirt email subscription 
• Book Jonathon as your next speaker

Mentioned in this episode:

Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.

Empire Financial Services