The McClain Method | Business Tools For Interior Designers

48: How To Combine Excellent Client Communication & Creative Risks For Ultimate Success with Sarah Wilson


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Ever wondered how a background in IT could transform the world of interior design? This episode of The Designer Within Podcast with John McClain promises an engaging exploration of career transitions with our inspiring guest, Sarah Wilson, the owner and principal designer of Chansaerae Designs. Sarah’s incredible journey from the structured environment of IT to the creative realm of interior design is a must-hear.

She openly shares her experiences of returning to design school as an adult, leveraging her technical skills to streamline her business operations, and taking bold creative risks that set her apart in the industry. We explore how she aligns with clients to bring their wildest design dreams to life while staying true to their personal identity.

Our conversation dives into the unexpected ways previous career skills can enhance new ventures. Sarah’s story is a testament to leveraging past experiences for success in interior design, offering a unique perspective on the importance of formal education, practical industry knowledge, and the value of attending market events. Together, John McClain and Sarah discuss the significant influence of personal and cultural backgrounds on design aesthetics, enriching the creative process with distinctive styles.

The latter part of our episode tackles the often tricky subject of pricing transparency and client communication in the design industry. We share candid insights on managing client expectations, the importance of clear communication, and building trust through unique design solutions. 

This episode is a treasure trove of actionable insights and inspiring stories for designers and creative entrepreneurs eager to push boundaries and exceed client expectations.

Join us and get inspired to create extraordinary designs that leave a lasting impact with Sarah Wilson of Chansaerae Designs.

More on Sarah Wilson:
Website:  https://chansaeraedesigns.com/
Instagram:  https://www.instagram.com/chansaeraedesigns/

Text Me a Message!

Design feels natural. Business doesn’t. And that is frustrating.

Design Success Academy was created to help interior designers finally feel confident running the business side of their work.
Inside the program, you’ll learn how to price with clarity, create simple systems, position yourself professionally, and build a business that actually supports your creativity.

👉 Learn more: https://www.mcclainmethod.com/dsa

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The McClain Method | Business Tools For Interior DesignersBy John McClain

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