In episode 483, Megan chats to Nosheen Babar about finding our purpose, knowing exactly why we create content and who the content is for.

As a first-generation immigrant from Pakistan, Nosheen is a self-trained home cook turned recipe developer, food photographer, and content creator. Nosheen started her blog 3 years ago to create a reference tool for people interested in exploring authentic Pakistani cooking. She is using her 30+ years of cooking experience to create recipes that are accessible, foolproof, and adaptable for her audience. Her goal is to take you on a culinary journey through Pakistan and showcase its cuisine along with its rich history and cultural influences.

In this episode, you'll learn why having a clear purpose can be a game-changer for your blog, even if it takes time to grow, and how to use your WHY to guide you in the right direction and set achievable goals.

- WHY did you start your blog and WHAT do you hope to achieve?

- A WRITTEN PURPOSE combined with a CONTENT AUDIT will help you hone down on your content strategy.

- How does your why influence your BUSINESS STRATEGY?

- How to PRIORITIZE to set definitive and achievable goals for your brand.

- Purpose will help you stay FOCUSED and not get distracted.

- If your blog aligns with your why, it's easier to STAY CONSISTENT.

- Identify the NEEDS of your AUDIENCE through analytics.

- Don't be afraid to GROW SLOWLY but with clarity.

Connect with Nosheen Babar

Website | Instagram