The Foundr Podcast with Nathan Chan

483: How to Interrupt an Audience with Shark Tank’s Sabri Suby


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Sabri Suby returns to the podcast to share what’s working in digital marketing right now and his advice for early-stage ecommerce founders taking the first steps in digital marketing. Suby is the founder of Australia’s fastest-growing digital marketing agency, King Kong, and a featured Shark on Australia’s Shark Tank. In 10 years, King Kong has generated over $7.8 Billion in sales for its clients in 136 different countries. 


Listen to Nathan and Sabri discuss:

  • How his humble upbringing gave him the entrepreneur bug
  • The number one problem that all businesses face
  • Why all marketing starts with storytelling
  • Why content marketing is like cold calling 
  • Why founder-led content is fundamental 
  • What’s working in paid advertising for ecommerce 
  • King Kong’s most successful ads
  • Interruption based marketing
  • The power of native content video 
  • AI tools and the future of AI
  • And much more ecommerce marketing advice... 

  • *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.


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