In this episode, Jacob Zuppke, CEO of Whisker, shares his journey and insights into building a successful brand in the cat industry. Whisker is the international leader in pet tech, known for its innovative products like the Litter-Robot and Feeder Robot. Jacob discusses the strategy for direct-to-consumer, emphasizing the importance of a blended approach and reaching customers through various channels. He also highlights the power of customer testimonials and engagement in building a strong brand. He encourages taking chances in advertising and staying true to the brand's voice and values while providing automated solutions for cat parents and creating a connected pet care experience. Listen now on this episode of #TheKaraGoldinShow.

To learn more about Jacob Zuppke and Whisker:

https://www.instagram.com/jzuppke/

https://www.linkedin.com/in/jacobzuppke/

https://www.facebook.com/LitterRobot/

https://www.instagram.com/thelitterrobot/

https://www.youtube.com/user/TheLitterRobot

https://twitter.com/litter_robot

https://www.litter-robot.com/

Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at [email protected] or @KaraGoldin on all networks.

Check out our website to view this episode’s show notes:  https://karagoldin.com/podcast/486