In episode 488, Erin Harding guides us through the essential steps for food bloggers looking to leverage Pinterest ads successfully.

Erin is the Director of Pinterest Ads Management at Simple Pin Media. For 8 years she has been bringing the power of Pinterest to brands and businesses, large and small. While she started out developing & managing organic strategies, she is now managing hundreds of thousands of dollars in ad spend for brands on Pinterest.

In this episode, you'll learn about the requirements you need in order to advertise on Pinterest, whether it is right for you and three key points to create successful ad campaigns on Pinterest.

- Prepare Your Offer: Ensure your product or lead magnet is ready for advertising, and consider its circulation and success on other platforms.

- Understand the Pinterest Mindset: Recognize that Pinterest is a visual search platform, not social media. Meet users at every stage of their journey, from inspiration to decision-making.

- Run Ads For A Period of Time: Pinterest ads are not an overnight solution. Plan to run ads for a minimum of 8-12 weeks.

- Budget wisely: Plan for 8 to 12 weeks of consistent advertising with a budget ranging from $20 to $100 per campaign per day, depending on your goals and the nature of your offer.

- Advertising is an Investment: Know what your budget is before you start. Whether you hire an agency or run ads on your own, set a budget that is comfortable and stick to it.

- Outsource Pinterest Advertising: Can you run Pinterest ads on your own and what are the advantages of hiring an agency?

Connect with Erin Harding

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