B2B Growth

49: A 6-Part Sales Development Playbook w/ Trish Bertuzzi


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A one-size-fits-all sales dev plan does not exist.

Replicating another company’s strategy or hijacking methods from a previous job will not cut it. Customized frameworks are required to thrive in everything from marketing specialization to millennial employee retention.

In this episode, Trish Bertuzzi, CEO of The Bridge Group and Author of The Sales Development Playbook, shares six frameworks needed to succeed in sales development.

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B2B GrowthBy Sweet Fish

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