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A confused team can't sell a clear product. Period. If your executive team can't clearly articulate your mission, you're already losing ground. You think you've cast a vision, but no one's catching it. Instead, you're running a business with a fractured identity where every department is chasing a different goal, and your customers are left scratching their heads. Misalignment is more than just a leadership issue. It's a revenue problem. So before you fix your marketing, fix your mission. But how do you align your people around one clear idea?

In this episode, Donald and Kyle welcome StoryBrand Certified Guide Kenny Jahng for a powerful conversation on how businesses lose clarity and how to get it back. Kenny shares a practical leadership exercise that reveals whether your team is truly aligned and reveals the secret to reigniting passion across your organization. You'll also hear real-life examples of how clarity in messaging has cut sales cycles in half and restored direction for struggling teams. Tune in and learn how to stop diluting your message and start winning with clarity.

Hire Kenny to perfect your nonprofit's messaging at Big Click Syndicate.

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Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!